منابع مشابه
Competitive Coupon Targeting
With the advent of panel data on household purchase behavior, and the development of statistical procedtfres to utilize this data, firms can now target coupons to selected households with increasing accuracy and cost effectiveness. As a consequence, new avenues of competition have opened up in which firms play an active role in market segmentation. In this article, we develop an analytical fram...
متن کاملCustomer-adapted coupon targeting using feature selection
The management of coupon promotions is an important issue for marketing managers since it still is the major promotion medium. However, the distribution of coupons does not go without problems. Although manufacturers and retailers are investing heavily in the attempt to convince as many customers as possible, overall coupon redemption rate is low. This study improves the strategy of retailers a...
متن کاملCompetitive Mobile Targeting
We investigate in a duopoly setting the consequences of competitive mobile targeting, the practice of firms' setting prices based on consumers' real-time locations. A distinct market feature of mobile targeting is that a consumer could travel across different locations for an offer that minimizes his total cost of buying. This cherry-picking opportunity imposes constraints on firms to carefully...
متن کاملCompetitive Mobile Geo Targeting
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متن کاملCoupon Collecting
We consider the classical coupon collector’s problem in which each new coupon collected is type i with probability pi; P i1⁄41 n pi1⁄41. We derive some formulas concerning N, the number of coupons needed to have a complete set of at least one of each type, that are computationally useful when n is not too large. We also present efficient simulation procedures for determining P(N . k), as well a...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 1995
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.14.4.395